Sony was the distributor in which are a massive media conglomerate. They owned many radio stations and TV channels which they used to promote Skyfall, this meant there was many different ways that Sony could promote Skyfall. They also owned cinems which helped get Skyfall shown in 587 cinemas. This helped them as there was many places to watch the film which boosted how much they earnt which was $88 million in the opening weekend. Many companies such as Heineken and Coke Cola put in money for their product to be shown in the film which gave them rights to use Daniel Craig and Skyfall to be used with in their adverts, this helped promote Skyfall. This meant even before the film was realsed nearly everyone had seen some sort of reference to Skyfall. Skyfall was a 12A which meant it appealed to a wide range of ages this meant the target audince which was 1 plus which alot of people compared to if it was a 18 the target audience would be limited, most children go to the cinema with friends more regualar then adults so as the film is a 12A it meant children could go see it which boosted profits. James Bond was already an established collection of films and had already established a massive audience who would go see Skyfall because its another James Bond film.
Woman in Black was popular mainly due to the fact Daniel Radcliffe was casted as main character, he was 10 years established in Harry Potter and he was world wide known for the character Harry Potter. It attracted Harry Potter lovers and even those who really liked Daniel Radcliffe to go see the film. Also the film was a 12A so again Harry Potter lovers could go to see it, as Harry Potter was aimed at children, they could now go see another film Daniel was in. If it was 18 then young childrne who may have liked Harry Potter cant go to see it which would have lost the film money. Before the last Harry Potter film was shown the trailer of Woman in Black which meant Harry Potter fans could see the trailer and the film could begin to gain and audience for the film. Also the Woman in Black was a west end production and a novel so even before it was a film the Woman in Black had an established audience who would most likely want to see the film.
Woman in Black was popular mainly due to the fact Daniel Radcliffe was casted as main character, he was 10 years established in Harry Potter and he was world wide known for the character Harry Potter. It attracted Harry Potter lovers and even those who really liked Daniel Radcliffe to go see the film. Also the film was a 12A so again Harry Potter lovers could go to see it, as Harry Potter was aimed at children, they could now go see another film Daniel was in. If it was 18 then young childrne who may have liked Harry Potter cant go to see it which would have lost the film money. Before the last Harry Potter film was shown the trailer of Woman in Black which meant Harry Potter fans could see the trailer and the film could begin to gain and audience for the film. Also the Woman in Black was a west end production and a novel so even before it was a film the Woman in Black had an established audience who would most likely want to see the film.
